Vince has over 30 year’s of successful industry experience in the natural foods channel. A guru of products/process development, strategic marketing/sales, and store operational execution, he offers significant expertise to any new product launch. Prior to iLevel Brands, Vince spent 30 years working for Whole Foods Market in a variety of roles.

In his most recent role as Grocery Coordinator for the Whole Foods South Region, Vince lead the Grocery, Dairy, Frozen and Bulk Foods teams. He helped to build and maintain all planograms, hire and mentor grocery leadership as well as help with the build and redesign of new and current stores in the SO region. On his watch, the SO region opened 25 new stores in GA, NC, SC, AL, TN and MS. As Grocery Coordinator, he won 8 All*Star awards for best programs in the SO region. This included a Global All*Star award for the best Grocery Program in the company.

Prior to this, Vince worked as the Associate Grocery Coordinator for the SW Whole Foods Region. Here he worked with regional and local store buying teams to create best practices on product mix, retail pricing and off shelf programs including promotional pricing to increase store sales and profitability. He worked with vendors and brokers to optimize the success of product launches and promotional plans throughout the SW Region. As usual, he was also the recipient of multiple John Mackey All*Star awards while in the SW.

Vince worked his way up the ladder in his early years in the SW region. He started out as a grocery team member but quickly moved up to be a store level Frozen Buyer and then Grocery Buyer. He was soon promoted to Grocery Team Leader then Associate Store Team Leader.